Macedon Ranges Family Law
What a breath of fresh air it is to work with a bunch of lawyers who are as authentic and approachable as they are professional.
Bringing warmth, vibrancy, and accessibility into a new brand identity and website, this brand refresh and digital overhaul (co-designed and developed with Danielle McClurg) was a pure joy to undertake. Leveraging a sincere, empathic, and inclusive tone of voice, we were able to draw the user in allowing new clients to see themselves in the website whilst incorporating a seamless user experience.
Clever use of colour, white space, and imagery brought simplicity and an elegant aesthetic to the website without taking anything away from the professional and life changing services on offer. The logo – subtle, unique, with a pop of colour – embodies the down-to-earth story behind the founder and business.