The Horse & Human Foundation

The Horse & Human Foundation personifies authenticity, sustainability, and community. On developing a name, brand identity, content, and website for this honourable not-for-profit, it was important the brand core echoed the same level of warmth and value the organisation offered. 

Conceptual design of the ampersand in the logo (interchangeable as both logo and as a refined watermark in design) subtly honours the elegant lines of horse and human, expressing the deep connection and empathy between the two entities.

The website – adopting texturally rich images of people and horses amongst vibrant landscapes – incorporates crisp copy and seamless navigation, supporting the whole brand aesthetic of authenticity and loyalty. Designed and developed in collaboration with Danielle McClurg and 2 Dam Creative, this firm is enriching the lives of horses and humans Australia wide.