FG Advisory
Things I love; an open wood fire, d'affinois cheese, and passionate clients who entrust me to bring life to their brand and content. FG Advisory is one of those clients.
They’re also Australia’s leading specialist in sustainable engineering with a vision as ambitious as it is commendable; to create a high performing and sustainable energy future in the built environment.
In collaboration with exceptional digital agency 2Dam Creative, we were tasked to modernise FG Advisory’s brand, develop key messaging, bring warmth to their tone of voice, and re-design their content-heavy website.
The discovery workshops were exciting and extensive, given the industry specific language and volume of services and projects we intended to cover. And whilst a Mechanical Engineer I am certainly not, my thirst for knowledge and love of words meant I was able to untangle ideas from FG Advisory’s astute leaders to produce succinct copy that spoke volumes.
Content curated included:
Brand refresh
Brand messaging (taglines & key services)
Tone of Voice & personality
Discovery workshops
Website end-to-end content