Property Mate

PropertyMate was an epic voyage of digital discovery. A real estate software platform beyond what anyone knew was possible. An algorithm smarter than you and I combined. And a standout brand sturdy enough to challenge the status quo.

Inspired by ‘the Australian dream,’ the brand identity, imagery, and colour palette leverages the vibrant hues of the sunburnt country – backyard pools, flaming sunsets, sandy beaches, eucalyptus trees. Visually balanced, the brand brings a sense of connection and belonging to the property consumer.

Content and branding were a mammoth undertaking for this Little Red Fox – from creative direction and brand pillars to end-to-end website content, taglines, EDMs, audio scripts, PR, marketing…the whole kit & caboodle. PropertyMate is modern, intuitive, and about to change the landscape of buying, selling, and renting forever. And I’m exceptionally proud to be a co-creator with 2 Dam Creative and Danielle McClurg.