On Cloud 5

Life, simplified. It was as simple as that. This family of five was yearning for all those values they held so close - deep connection, a slower pace, a broader cultural experience, a greater sense of empowerment.

What came next was an epic twelve month journey around Australia. They would unplug from the life they knew, buy a van, and rediscover all those things that truly mattered. But first, they needed a name, brand, website, and social media identity for this crazy adventure. One that genuinely aligned with their value and purpose.

 
In developing a name, Little Red Fox created a play on words, intertwining the family number of five with the proverb ‘on cloud nine’ to create On Cloud 5 – representing the core themes of elation, freedom, excitement, and family.  The On Cloud 5 identity is relaxed and adventurous, evoking a feeling of summer. The classic and clean logo (designed by the fabulous Danielle McClurg) connects the family of five within a van shape, the design a nod to a summery adventure. The master tagline – where people, places, and pennies collide – connects the family with location and their intent on bringing both inspiration and financial education to their passionate followers.